Despite what some may believe, impressive lighting design is an important part of your corporate event atmosphere. The common mistake many event professionals make is viewing lighting as simply an embellishment that doesn’t play an important role in the event’s performance. The truth is, creative lighting solutions for events can be the perfect tools for guiding your audience’s attention, presenting information, and transforming the venue space.
Here are the key benefits of using high-quality lighting at your corporate events:
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Put a spotlight on the presenter.Through the management of stage lights, you can direct the attention of your audience to the current speaker.
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Create a light show.If you don’t know how to entertain your audience, lighting can come to the rescue.
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Mix sound and light.By aligning special sound effects with lights, you can get the effect of an interactive venue space.
Types of lighting you can use at a corporate event
Before choosing any specific equipment for your corporate event, create a detailed lighting plan, and think about the atmosphere that you want to promote through lighting effects. Explore every corner of the venue and resolve any questions about equipment in advance. Next, sit down with your client and create a lighting vision for the corporate event together. These are the lighting choices:
Uplighting
Whether it’s an indoor conference or outdoor party, ground-based uplighters can be used at both. Empty venue spaces like galleries or ballrooms can benefit from uplighting in terms of creating a dramatic atmosphere and adding some warmth. Based on your preferences, you can either choose single-color uplights or LED uplights that will allow you to play with color.
Types of corporate events where you can use uplighting:
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Holiday celebrations
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Incentive trips
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Appreciation events
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Conferences
Pinspotting
Pinspotting is the lighting technique that is most often used to highlight small details through narrow beams of light. From a table with giveaways to flower arrangements, you can put an emphasis on anything.
Types of corporate events where you can use pinspotting:
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Holiday celebrations
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Appreciation events
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Conferences
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Charity galas
